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Air Canada

The landing page of AirCanada has been redesigned in order of importance known as a visual hierarchy. The look and feel of the page stay consistent across all devices, yet they’ve managed to tailor their user experience to each device by using the responsive grid system.

How might we make the users get tickets and information about travel at a glance on the landing page?

  • Simplify the menu: There were many menus above the landing page. It makes the users confused. Therefore, I simplified the menu.
  • Emphasize the booking box: Used the photo of the Air Canada flight in the background. It makes to focus on the booking box. and used only these menus like flights, hotels, cars, and vacations for simplification.
  • Simplification of Footer: As organized as the menus are, the users can find the features and change the currency easily.
PROJECT
Service Design
STUDENT
Jamie
DATE
May 2022